Email leads are highly valued in the development of a marketing strategy. At JBT, we are frequently asked whether we offer email marketing lists as a service. In accordance with the CAN-SPAM act, we do not. We do offer direct mail marketing.

We’ve been told time and time again direct mail marketing is outdated. We live in a digital age. Who sends physical mail anymore? If you’re only skimming the surface on this marketing tactic, it’s understandable you might have that perspective.

Resilience of Direct Mail Marketing

You may be surprised to learn that to this day, direct mail marketing is still resoundingly successful, and even some of the most well-known brands, like Google and Amazon, continue to use it. Why does direct mail marketing endure?

High open rate means high return on investment (ROI). Direct mail boasts an impressive open rate of over 40%, and for every dollar invested, it generates a return of $42. This statistic aligns  with our expectations for mail campaigns.  Even though we might get most of our invoices via email, we still see mail as the bearer of important documents, prompting us to pay attention. Much of the hurdle with marketing is getting your brand visibility and consideration, and that is where direct mail marketing shines.

Direct mail is familiar. Traditional mail has stood the test of time. There is an inherent trust built into age-old practices, especially those that are as routine as taking a shower in the morning or drinking a cup of coffee. Checking the mailbox is part of most daily routines, whereas many email inboxes sit unchecked and forgotten, bloated, and overflowing with other companies’ marketing materials.

Physical mail engages multiple senses. Even if your prospect tosses your postcard into the trash bin, they still had to interact with it physically and visually to do so. Those who would typically disregard your materials are inevitably engaging with them (whether they like it, or not). This engagement leads to a more memorable impression, setting your company apart from its competitors.

Benefits Supported by Data

You don’t have to just take our word for it. We understand we might be considered a biased source on the matter. Instead, consider these benefits of direct mail marketing, outlined in this article from Data Axle, Inc. featuring statistics and information from the Data & Marketing Association and U.S.P.S.:

• High Open Rate: Direct mail has an open rate of 42.2% compared to the average email open rate across all industries at 21.3%.
• New Customers: It's responsible for getting 39% of customers to try a brand for the first time.
• Impressive ROI: Direct mail marketing delivers an average ROI of $42 per $1 spent with 59% of marketers reporting good or very good ROI from their marketing campaigns.
• Consumer Preference: 73% of consumers prefer receiving direct mail for brand communication.
• Memorability: 75% of people say they remember receiving a piece of direct mail.

Why Choose JBT’s Direct Mail Marketing Lists?

JBT’s direct mail marketing lists stand out due to our thorough data collection process. Unlike many mailing lists generated from web-scraped data—gathered by automated programs with minimal fact-checking—our lists are meticulously crafted from our jewelry business database and reviewed by real professionals in our Credit Reporting department.

JBT mailing lists can be created with filters such as location, credit rating, company type, and more. You can choose to receive your mailing list in an excel file in which you print the mailing labels yourself, or pre-printed labels.

Closing:

Consider rounding out your marketing strategy with direct mail. Although it may seem like an antiquated technique, data shows direct mail marketing works. If you have questions about our direct mail marketing lists, click the button below to email our Membership department.