The jewelry trade show season is upon us! A jewelry trade show offers a variety of excitements, from meeting people worldwide and catching up with old industry friends, to exploring diverse jewelry styles and emerging trends and learning about new technology. It’s easy to become distracted by the thrill of it all and lose sight of the primary reason you attended the trade show in the first place: improving your business. With the right resources, you can ensure not only an entertaining trade show experience but also a lucrative one. One of those resources at your disposal is JBT. Below, we’ll explore how retailers can leverage JBT to maximize their success on the trade show floor.
The Importance of Retail Membership with JBT
Joining JBT as a Retail Member offers a myriad of advantages that enhance your trade show experience:
Monitor Your Credit with RatingWatch
One of the standout features of Retail Membership is access to JBT's RatingWatch service. This service provides a monthly snapshot of your credit profile delivered directly to your email and is especially helpful if you find yourself too busy in the time leading up to the shows to monitor your report. Ensuring your company’s credit standing is solid in preparation for a jewelry trade show, where deals are often made on the spot, could mean the difference between a hit or miss.
Showcase Your Legitimacy with the Retail Member Logo
JBT Retail Members have the privilege of displaying the Retail Member logo, signaling to industry peers that your business is committed to integrity and reliability. Serving as a badge of credibility, the Retail Member logo instills trust in your brand, enhancing your reputation at jewelry trade shows. Exhibitors are more likely to prioritize connecting with retailers who display this emblem, opening doors to valuable networking opportunities.
Network Strategically with the Retail Digital Red Book
Vetting new vendors can be overwhelming, especially while navigating a jewelry trade show's vast and busy landscape. Retail Members can utilize the Retail Digital Red Book to investigate suppliers, perform thorough due diligence, and make informed purchasing decisions. The Retail Digital Red Book is our comprehensive database of suppliers, with search capabilities such as company type, credit rating, and location. By taking advantage of The Retail Digital Red Book, Retail Members can streamline their vendor selection process, identify reputable suppliers, and foster industry relationships that drive business growth.
Tips for Retailers with Free Listings
Even if you only maintain a free business listing, there are still steps you can take to be trade show-ready with JBT.
Keep Your Listing Up To Date
Make sure your listing is current. Many jewelry trade shows use the JBT database as part of their prequalification process. Confirm with JBT that your company’s information is up to date to avoid potential delays in trade show registration.
Know Your Credit Score
Before heading to a trade show, contact JBT to review your credit rating. While Retail Membership provides rating monitoring with RatingWatch, businesses with free listings can still benefit from knowing their credit rating. Exhibitors often review retailers’ credit information at their booths, in real-time, so being aware of your score will make for smoother negotiations in the showroom.
Conclusion
If you’re a Retail Member, reach out to discuss the mentioned services, and others available to you. If you’re not, apply for Retail Membership and lay the groundwork for a productive and rewarding trade show experience.