Bright lights. Extravagant merchandise. Energetic crowds. A jewelry trade show can be demanding and preparing for one, followed by navigating through such a dynamic and lively atmosphere, presents a unique set of challenges. Trade shows are a crucial opportunity for businesses to learn about industry trends, showcase their merchandise, network with industry professionals, and attract prospective buyers. Successfully maneuvering through the intricacies of these events requires a reliable ally, and that’s where JBT comes in.
In the midst of thousands of competitors at a jewelry trade show, how do you compel potential customers to find their way to your booth?
Strategic Networking and Enhanced Visibility
Boost your visibility before a show by utilizing a direct mail marketing list. Target your audience effectively with customizable filters, like rating and location, ensuring you stand out before you’ve even stepped foot in your booth. JBT direct mail marketing lists are the only ones substantiated by our comprehensive database, which includes not just contact information, but also the history of the business, credit information, affiliations with other companies, and more. Unlike other lists, ours aren't generated solely through a program scraping public records online. The information in these lists is meticulously researched, reviewed, and confirmed by real individuals on a regular basis.
Building Trust with the JBT Logo
You’ve made an impact, but the customer is reasonably cautious. After all, you’re a new supplier and the quality of your merchandise justifies a noteworthy price tag. Instill confidence by incorporating our logo into your promotional materials, giving yourself the JBT stamp of approval, and signifying your commitment to industry standards and ethics.
With the customer’s attention and trust secured, what strategies can you employ to quickly close the deal while minimizing the likelihood of encountering payment issues or fraudulent activities? Access to credit information and trade data is imperative in mitigating risk when extending credit or entering into agreements with new customers.
Insights and Credit Ratings with the JBT Digital Red Book
Swiftly verify credit ratings and other crucial details when sealing the deal at your booth. For suppliers safeguarding their financial interests and security, the JBT Digital Red Book serves as an invaluable tool. Each business listing features a snapshot of essential company info, including credit rating, especially critical in deciding on terms and credit limits. Aside from evaluating the credit rating, it’s important to examine the company’s legal entity, contact information, and ownership. This ensures awareness of the prospect's payment habits but also establishes a sense of familiarity with the entity you may be entering into business with.
Diving Deeper on the Members-Only Website
Looking for an added layer of reassurance? Before you shake hands on a sale, sign into the JBT Members-Only portal to review your potential customer’s credit report to gain insight on:
Knowing your prospect has outstanding or unpaid claims, numerous UCC liens, an ongoing bankruptcy, or an obvious history of not paying their vendors empowers you to decide against making a sale, or to modify your terms for a more secure agreement.
Opting out of ordering a credit report doesn’t mean you shouldn’t check a potential customer’s current credit rating. Use the Members-Only portal to assess company ratings in real time. Retailers will approach your booth with the intent to purchase. Don’t let your uncertainty be the cause of a missed opportunity.
Already a member of JBT? We’re glad to hear it.
Did you know you could be getting even more from your membership? JBT Members who have upgraded to Enhanced Membership receive a more extensive array of services. This upgrade is unlocked by providing JBT with your customer receivables list every month.
Free Credit Reports and Discounted Additional Reports
Enhanced Membership takes your credit review capabilities to the next level. Benefit from 5 free credit reports and reduced rates on extra reports, providing not only an efficient means to assess creditworthiness but a cost-effective one. You used your JBT Digital Red Book to check the rating of a prospect at the show, but your gut urges you to review their credit report in full before extending credit to them. With Enhanced Membership, order this report free, or at a discounted rate.
For suppliers gearing up for a trade show, success lies in leveraging resources like JBT to address challenges related to visibility, effective networking, and swift, informed credit decisions without missing sales opportunities.
Whether you’re a current JBT Member wanting to maximize your benefits to facilitate smooth trade show attendance, or you’re considering membership, feel free to contact us at (401)467-0055 or email us here.